Head on picture of a rhino.

Managing efficient procurement across a continent

Managing 22 national parks and protected areas in 12 countries, covering over 20 million hectares across the whole of Africa, is no mean feat. And, as a non-profit organisation, every dollar spent is important. Recognising the critical need for efficient and transparent procurement processes, African Parks embarked on a mission to elevate their procurement procedures through targeted eLearning solutions.
This project with African Parks focused on developing an eLearning module tailored to enhance the procurement skills of their teams spread across the continent. This bespoke module (with English and French versions available) was designed to address the unique challenges faced by the organization,
incorporating best practices in procurement alongside compliance with environmental and conservation standards.
The course needed to look good – but also bring the subject to life maximising engagement through quizzes and interactive exercises.

Lesson title screen showing Lesson01 - Understanding the basic principles of procurement.

Rising to the Design Challenge

Sourcing compelling visuals for eLearning is often a significant creative hurdle – especially when the subject matter is procedural or administrative. But when the client’s photographic archive contains some of the most extraordinary African wildlife and landscape imagery, the job suddenly becomes a lot easier.
Rather than using visuals as decoration, we wove them purposefully into the learning experience. The images grabbed the learner’s attention and showcased the parks, wildlife, and conservation work that ultimately depend on effective procurement. This strengthened learner motivation and reframed a seemingly technical subject as one that directly supports ecological impact and long-term
sustainability.

Utilizing engaging and interactive content, including real-life scenarios and simulations specific to the conservation context, the module aimed to foster a deep understanding of procurement procedures. This was further enriched with gamification elements, making learning not only informative but also engaging and memorable.

Tools used:

Articulate Storyline, JavaScript